Logos & Branding

Beautiful brands leave a lasting impression. A cohesive brand experience means customers perceive your business the way you want them to.

How It Works

My Logo Design Process

On average, it takes between 3-5 weeks to get you a logo and a branding package you’ll be proud to show off.

Discovery Phase

Estimated Time: 1-2 hours

I begin with what is commonly called the discovery phase in the industry. This is usually about a one to two hour session, in which I ask questions targeted towards your business, your target audience and any vision you have for the brand. I like to approach this in the most conversational way possible with guiding questions when necessary. It’s your story, and I want you to tell it how you’d like.

Questions are broken into five parts:
  1. Basics & Backstory
  2. The Vision
  3. Target Audience / Marketing / Competitors
  4. Design Elements
  5. Inspiration

Ideation Phase

Estimated Time: 2-3 weeks

After verbally describing what kind of logo and branding we are after, we move on to the fun stuff – visualizing it. From your answers in the discovery phase, I will either create mood or style boards that will reflect the different concepts I have that may solve this design problem. They can include things such as existing brands and logos that fit what we are looking for, colour palettes, different fonts, and any other images I may use to begin shaping your brand.

What the client does this phase:
  • May choose to review style boards
  • May share more images of logos / brands they like

Concepts Presentation

Estimated Time: 1 hour

After sketching out different possibilities, playing with lettering, symbols, and/or pictures from the ideation phase, I bring my final choices into the digital world. I create 3 concepts for how your logo could look and then compile them into a presentation for you to review and critique.

What the client does in this phase:
  • Book meeting to view logo concepts
  • Choose one concept to move forward with

Iterations Phase

Estimated Time: 1-2 Weeks

Once a final concept has been chosen, we can go through 2 iterations (or sets) of changes. There can be as many changes as you’d like within these two sets as we make adjustments until you are completely happy with the design.

What the client does in this phase:
  • Provide feedback on chosen concept

Final Design Delivery

Estimated Time: 1-3 days

Now that I’ve made sure you love your new logo, I will put together your brand guide – outlining your company colours, the typography used, and any special instructions on how to use your logo so that it always looks its best. Any font files that were purchased will be sent to you in this package and your logo in all its variations will be exported to jpg, png, and svg file formats. Check out my article on the different logo file types on how to use your brand new logo!

What the client does in this phase:
  • Download your logo package
  • If you liked working with me, leave a me a google review!
The Packages

Branding to Fit Your Needs

Basic

Startup

1 Logo Concept
2 Sets of Revisions
One-page Style Sheet
Logo in JPG, PNG, SVG
Social Media Icons

See an example
Basic Startup Package

Intermediate

Professional

3 Logo Concepts
2 Sets of Revisions
One-page Style Sheet
Logo in JPG, PNG, SVG
Social Media Icons
Simple Brand Guidelines

See an example
Professional Package

Advanced

Deluxe

3 Logo Concepts
2 Sets of Revisions
One-page Style Sheet
Logo in JPG, PNG, SVG
Social Media Icons
Stock Photos / Patterns / Decals
Business Card & Stationery
Full Brand Guidelines

See an example
Deluxe Package

Logos & Branding Portfolio

Build Your Brand & An Online Presence

Start off on the right foot with a Brand + Website package.