Beautiful brands leave a lasting impression. A cohesive brand experience means customers perceive your business the way you want them to.
On average, it takes between 3-5 weeks to get you a logo and a branding package you’ll be proud to show off.
I begin with what is commonly called the discovery phase in the industry. This is usually about a one to two hour session, in which I ask questions targeted towards your business, your target audience and any vision you have for the brand. I like to approach this in the most conversational way possible with guiding questions when necessary. It’s your story, and I want you to tell it how you’d like.
After verbally describing what kind of logo and branding we are after, we move on to the fun stuff – visualizing it. From your answers in the discovery phase, I will either create mood or style boards that will reflect the different concepts I have that may solve this design problem. They can include things such as existing brands and logos that fit what we are looking for, colour palettes, different fonts, and any other images I may use to begin shaping your brand.
After sketching out different possibilities, playing with lettering, symbols, and/or pictures from the ideation phase, I bring my final choices into the digital world. I create 3 concepts for how your logo could look and then compile them into a presentation for you to review and critique.
Once a final concept has been chosen, we can go through 2 iterations (or sets) of changes. There can be as many changes as you’d like within these two sets as we make adjustments until you are completely happy with the design.
Now that I’ve made sure you love your new logo, I will put together your brand guide – outlining your company colours, the typography used, and any special instructions on how to use your logo so that it always looks its best. Any font files that were purchased will be sent to you in this package and your logo in all its variations will be exported to jpg, png, and svg file formats. Check out my article on the different logo file types on how to use your brand new logo!
1 Logo Concept
2 Sets of Revisions
One-page Style Sheet
Logo in JPG, PNG, SVG
Social Media Icons
See an example
Basic Startup Package
3 Logo Concepts
2 Sets of Revisions
One-page Style Sheet
Logo in JPG, PNG, SVG
Social Media Icons
Simple Brand Guidelines
See an example
Professional Package
3 Logo Concepts
2 Sets of Revisions
One-page Style Sheet
Logo in JPG, PNG, SVG
Social Media Icons
Stock Photos / Patterns / Decals
Business Card & Stationery
Full Brand Guidelines
See an example
Deluxe Package
“My business needed a rebrand. I wanted a hand-drawn, custom logo and business cards and Dave was able to deliver. He created logo options that encompassed everything I wanted. My business and brand now stand out and I’m constantly getting compliments.”
“David listened to my ideas, asked good questions, and made sure he understood my goals before getting to work. I could not be happier with the outcome! If you are looking for creative help David is your guy, and I would absolutely recommend him to anyone!”
“David was an active listener, responded to questions quickly, and delivered an innovative solution to us on short notice. We are now excited to deliver the coin he designed to our membership across North America. David, thank you for all of your hard work on this project!”
“Dave was able to take my ideas and bring them to life. The logo he designed for my new business was exactly what I was looking for and will really connect with my target customers. Great job!”
“Dave produced amazing logo options for me to choose from. The most difficult part was deciding which one to move forward with! He will be my graphic designer for many years. I highly recommend Dave to any potential clients!”
Build Your Brand & An Online Presence
Start off on the right foot with a Brand + Website package.
