Outdoor Clothing

About The Project

ATLA is an outdoor clothing brand concept that retails high-performance, technical gear. The target market for their apparel is active 18 to 40-year-olds in or around major cities, predominately middle class.

The concept was taken from Norse mythology, beginning with the name ATLA. She was one of the nine wave maidens that lived on the bottom of the sea. The symbol is the front profile of a Viking longship that also resembles a leaf, giving the impression of the great outdoors.

Design Responsibilities
  • Logo Set Design
  • Brand Guide
  • Business Card & Stationery
  • Social Media Ads
  • Mail Flyer
  • Copywriting

Let’s Touch Base

Give me some quick details, answer a few questions, and let’s make you stand out from the crowd!