The Client

Creating A Cult Coffee Craze

Witchcraft Coffee is a concept boutique coffee company I created with the tagline, “Conjurors of Expertly Roasted Coffee”. The idea was to create a fun, unique space for this brand in the growing craft beverage scene. The logo was an illustrated cat skull as well as items found in a witch’s cauldron. The various types of roasts are labeled using various phases of the moon and bright colours most commonly associated with the dark arts.

The Objective

Whether selling products on grocery shelves or styling small cafes in gothic chic, this brand is sure to turn heads and stand out in any space.

Target Audience

  • Hipsters! Okay, hopefully not just hipsters but this brand definitely skews to a hip, trendy, younger crowd
  • 18 – 30 year olds
  • Customers who are in to small-batch, craft cuisine spots. Think foodies and craft beer drinkers. Quality over quantity.
  • Customers looking for a cool coffee hang out spot
  • People into astrology, gothic chic, tarot cards, and Stephen King novels
  • I picture bookworms taking their latest horror story into the cafe to read

Keywords

  • Boutique
  • Spooky Fun
  • Craft Food & Beverage
  • Candlelit Cozy
  • Dark & Mysterious

Colour Palette

Typography

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