The Client

Branding A Legend…

I had a blast creating the logo for Legendary Lenz, a badass photographer who lives and breathes motorcycle culture. His shots capture the grit, freedom, and raw energy of the biker world, but he’s also got a knack for event, product branding, and business & candid portraits. I wanted his logo to match that same bold, no-nonsense vibe—something sleek with that special touch he brings to his shoots. The end result? A brand identity that’s as legendary as the stories he tells.

Target Audience

General Traits

  • Adventurous & Free-Spirited
  • Brand-Conscious Professionals

Primary Audience – Biker Culture

  • Biker Clubs & Communities
  • Custom Motorcycle Builders & Mechanics
  • Motorcycle Brands & Gear Companies

Secondary Audience – Business & Event Professionals

  • Event Organizers & Promoters
  • Small Business Owners & Entrepreneurs
  • Corporate Clients & Agencies

Keywords

  • Big, Bold
  • Inspiring
  • Larger Than Life
  • Camera, Flash, Lens
  • Memorable

Colour Palette

Typography

The Concept

Sharp, Memorable, and Straight-to-the-Point

  • I wanted a bold, no-nonsense logo that made it crystal clear what Legendary Lenz is all about. The design had to be sharp, memorable, and straight to the point—so I leaned into the “Lenz” name, using LNZ as the core element to speak to photography.
  • A clean, simple star—capturing the flash of a camera in a conventional but recognizable way.

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