I had a blast creating the logo for Legendary Lenz, a badass photographer who lives and breathes motorcycle culture. His shots capture the grit, freedom, and raw energy of the biker world, but he’s also got a knack for event, product branding, and business & candid portraits. I wanted his logo to match that same bold, no-nonsense vibe—something sleek with that special touch he brings to his shoots. The end result? A brand identity that’s as legendary as the stories he tells.
The Client
Branding A Legend…


Target Audience
General Traits
- Adventurous & Free-Spirited
- Brand-Conscious Professionals
Primary Audience – Biker Culture
- Biker Clubs & Communities
- Custom Motorcycle Builders & Mechanics
- Motorcycle Brands & Gear Companies
Secondary Audience – Business & Event Professionals
- Event Organizers & Promoters
- Small Business Owners & Entrepreneurs
- Corporate Clients & Agencies
Keywords
- Big, Bold
- Inspiring
- Larger Than Life



Colour Palette
Typography


The Concept

Sharp, Memorable, and Straight-to-the-Point
- I wanted a bold, no-nonsense logo that made it crystal clear what Legendary Lenz is all about. The design had to be sharp, memorable, and straight to the point—so I leaned into the “Lenz” name, using LNZ as the core element to speak to photography.
- A clean, simple star—capturing the flash of a camera in a conventional but recognizable way.


Ready for the
Glow Up?
Logos and branding that will put the spotlight on your business.