Portico is a concept premium pizza company located in Salmon Arm, British Columbia. It uses fresh stone-milled, organic flour from its sister company, the Mount Bastion Grain Company, which is nestled in the fields under its namesake.
The Client
The Freshest Slice in Town
The Objective
Being a premium pizza, the logo and packaging need to reflect the quality ingredients the brand promises its customers. The Stone Mill machine (based on the actual one used) was chosen to showcase the organic wheat and processes used. With Mount Bastion watching over, and the tagline of “Born Under the Mountain”, we can elicit a feeling of ingredients that are natural and healthier.
Target Audience
• 25 – 65 Years Old
• Middle Class (income to spend on premium items)
• Local Populace of Salmon Arm (room to expand)
• Foodies, Organic Food Types
• Supporters of Local Businesses
• Those looking for wholesome, local ingredients
• Those that look for quality over quantity –
a pizza they may get every few weeks or so
• Patio & Craft Beer Lovers
Colour Palette
Typography
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