Food & Beverage
Panzudo is a premium pizza company located in Salmon Arm, British Columbia. It uses fresh stone-milled, organic flour from its sister company, the Mount Ida Grain Company, which is nestled in the fields under its namesake.
As a premium brand, the logo and packaging needed to reflect the quality ingredients promised to customers. The Stone Mill machine (based on the actual one used) was chosen to showcase the organic wheat processes that all Panzudo Pizzas are made on. With Mount Ida watching over, and the tagline of “Born Under the Mountain”, I wanted to elicit a feeling of natural, healthy products.