The Client

Solar Energy for Good

Tawaw is a Cree term meaning “welcome” or “come in, there’s room.” It reflects the cultural values of community and inclusiveness. The company’s mission is to create cleaner, renewable systems of energy for aboriginal communities while providing work opportunities when building these projects. They work in both residential & commercial solar systems, research & development for energy storage (batteries), and provide consulting services.

The Objective

Create a brand that reflects their aboriginal ownership and the communities they work with.

Target Audience

Indigenous Communities
Needed to appeal to working-age (18 – 65 year old) community members. Important to incorporate indigenous art styles into symbol mark

Government Agencies
Had to look professional, respectable, and legitimate in order to access government programs

The Environmentally Conscious
Properly communicate the sustainable nature of these systems through colour and symbology.

Keywords

  • Community
  • Sustainability
  • Accountability
  • Innovation
  • Indigenous Heritage

Colour Palette

Typography

The Concept

Outside of Symbol Mark
  • Leaf / Plant like shape to represent nature & sustainability
  • Inner tracings typical of indigenous artwork
  • Surrounding, nurturing outer shell to indicate community spirit
Center of Symbol Mark
  • Bright star-shape as an expression of (solar) energy

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